What we do
Our objective is to normalise green behaviour for mainstream people in the UK. This will be done by building a powerful coalition of influential organisations, co-ordinating a series of campaigns designed to target specific environmental behaviours and lobbying government to overcome policy barriers.
We will harness the existing relationships of trust businesses and charities have with their stakeholders to bring positive and practical solutions to their customers, supporters, communities and employees.
This will take place via a centrally managed programme, delivering a series of separate campaigns focused on specific behaviours. Each will involve:
- Aligned activity from a large group of relevant corporate and civil society partners, delivering mass reach and credibility to achieve tipping points on iconic environmental behaviours.
- Active promotion of collaboration between organisations to help unlock challenging behaviours.
- An emphasis on making it easier for the public to act (e.g. through making it cheaper for people to do so) rather than just telling them what to do. Our focus is on real behaviour change in contrast to the traditional, slow moving ‘attitude change’ approach.
- Centrally developed ‘open source’ materials that can be used by partners to promote the campaigns and present a consistent voice to the public.
- An accompanying policy discussion with government to help remove barriers to the behaviours.
Our focus is on real behaviour change in contrast to the traditional, slow moving ‘attitude change’ approach.